User Experience Land: The Carnival Ride
Create a Great User Experience by Delivering on Your Titles!
Welcome back to User Experience Land! We’re glad you decided to visit again and explore the world of user experience. I’ll guide you through some of our classic carnival rides today.
The Tippy Tilt-a-Whirl
Tour Guide: A fan favorite, the Tilt-a-Whirl is no ordinary ride! We’ve upgraded it to spin not only in a circle, but upside-down too! Just watch this ride in action and you’ll see… Any minute now it’ll spin upside-down… Wait for it… Okay, it doesn’t go upside down after all. Disappointed? Better luck next time. Moving along!
User Experience: Readers experience the same shock and disappointment when they encounter articles that don’t deliver on the promise in the title. An article titled “5 Easy Ways to Catch a Fish” that only explains two ways lets readers down and leads them to click away dissatisfied. If you include a number or location in your title, be sure the content in the article delivers!
The Slippery Swings
Tour Guide: Our Swings ride comes with a built-in surprise! You’ll receive a free t-shirt just for riding! You’ll find the t-shirt in your seat. Enjoy the ride, and remember to pick up your t-shirt at the park exit! Did I say you’d get the t-shirt on the ride? Sorry, you actually have to walk all the way back across the park and pick it up as you leave…
User Experience: Everybody’s looking for free information and give-aways, but if you promise readers they’ll find a freebie or a how-to guide in your article, make sure the content delivers. Freebies are great tools, but don’t promise them to readers and then make them click away from the article in order to get what they’re looking for.
The Fairest Ferris Wheel
Tour Guide: Finally, we have the Ferris Wheel! This classic-of-classics is fun for everyone. From the peak of the giant loop you can see the whole park! Enjoy the view from the top!
User Experience: Establish trust with your readership and increase your credibility as an Expert Author by ensuring that every article delivers exactly what was promised in the title. Provide all the specific information your title promises and never make the reader leave the article to get the full benefit of the information. You’ll have readers coming back again and again!
Missed the last trip to User Experience Land? See how to hit the bullseye by avoiding salesy language at The Funfair!
http://blog.ezinearticles.com/2011/09/user-experience-land-the-carnival-rides.html
